After a few months of work and 33 logo iterations later, here's where we landed. The largest change that had to be made involved synchronizing the weights of the characters so that they, optically, look similar. Prior to ~1960, many typefaces featured capital letters that were 2-3x bolder than the lowercase characters. Why that was, I can only speculate, but after the 1960s, this trend disappeared, possibly because it looked cleaner. ¶