Fifty Deep is a cultural initiative that celebrates and acknowledges how far and big hip-hop has become over the last 50 years. Fifty Deep treats this cultural moment and milestone with depth, not symbolism. In the words of Gabriela Namie, the art director at YouTube Music, “This won’t be a Hallmark card-like celebration. We want YouTube’s acknowledgment of hip-hop 50 to be global, impactful, and fun.” ¶